Press Releases-The Right Marketing Tool at the Right Time
Harness The Power Of The Press And The Internet To Increase Your Firm’s Visibility

Introduction Section
Not Your Father’s Press Release
The Internet has changed the way the world gets its news. Traditionally, it has been necessary to communicate through the media to reach your target audience. With the increasing number of people searching for news online, the rules have changed. Press releases have changed with the technology. No longer the sole purview of Fortune 500 companies, press releases are used by organizations of every size to make announcements covering a vast array of topics. It used to be that your press release would go up on the wire services waiting to be picked up by publications. Now, using news alerts services, you can deliver your news directly into the hands of hundreds of thousands of individuals.

Individuals who subscribe to news alerts have expressed an interest in certain topics, and the news alerts service deliver stories matching that interest—including your press release—right to their desktop. This is a great benefit to smaller companies—it provides you with access to a potentially huge audience for little effort and modest expense.

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