Targeted. Tailored. Turnkey.
Marketing Solutions for Software Companies
Marketing Solutions for Software Companies
CONTACT: (800) 781-1377
sales@tango-marketing.com
Media Options – E-Mail or Print
*info Newsletters are available in two formats: print and e-mail. The
media you should choose depends upon your target audience. Please use this table for guidance in selecting the right media for each member of your audience.
media you should choose depends upon your target audience. Please use this table for guidance in selecting the right media for each member of your audience.
|
Audience
|
Rationale | ||
| Clients | |||
| Key Decision Maker |  |
|
A printed newsletter sends the signal that you are a quality firm and value their business. |
| Advocates | |
|
Sending both media to your inside advocates helps to keep you in a position of influence and will bring you more opportunities. |
| Staff using the product |
|
An e-mail version to the staff delivers tools, tips, and ideas right to the desks of the users. | |
| Prospects | |||
| Active | |
A printed newsletter sends the signal that you are a quality firm and value their business. | |
| Gone Dark | |
This is a better way to communicate to those prospects that showed an initial interest, but have stopped returning calls. | |
| Lost To Competitive Product | |
Staff changes, products fail—keep your firm’s name and products in front of them, since you never know when they may need a new solution to their problems. | |
| Alliance Partners | |||
| CPAs | |
Most CPAs will prefer a printed newsletter. | |
| IT Firms | |
IT firms like to read e-mail newsletters. | |
| Sage Channel | |
Business Partners will take the time to read an e-mail newsletter. | |
Questions?
Call us at (800) 781-1377 ext 1 or click here to let us know how we can help you.
Ready to get started?
Call us at (800) 781-1377 ext 1 or click here to place your newsletter order.
We started with the Tango * info Newsletter for Sage MAS 90 about 4 years ago. The main reason we chose to go with an outside source for the newsletter was simply time. It’s much quicker to have someone else design and write the newsletter. We have received many comments over the years about the content of the newsletter and feel it gives valuable information to our
customers.
Dee Kane
K & R Consulting Group
