STAR-EMAIL: An Easy, Effective, and Affordable Lead Nurturing Program Solution

STAR-EMAIL Example


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How can you conveniently and cost effectively keep in touch with prospects and leads that have gone dark?

This marketing program is part of the Sage Preferred Vendor ProgramChances are your database contains hundreds – or thousands – of leads that at some point expressed a level of interest in your firm’s products and services. These leads represent a significant investment in time and money, one that demands nurturing.

Down load our white paper: Business-To-Business Nurture Marketing. Making Rain: Executing An Effective Drip Marketing Campaign

Tango’s STAR-EMAIL Lead Nurturing Program makes regular, pertinent contact with your leads and prospects easy and affordable. Click here to read more about the program

It’s a simple solution.
We supply relevant, product-related content and a custom email template branded for your firm. You send the messages using Swiftpage or a similar solution.

Tango provides the STAR-EMAIL Lead Nurturing Program for the following product lines (click links below to view topics):

What about co-op?
The Tango STAR-EMAIL program is part of the Sage Preferred Vendor Program and is automatically pre-approved for up to 60% co-op reimbursement or 70% if your firm is part of the Marketing Alliance Program. Tango will also process your co-op claim eliminating any paperwork on your part.

Affordable & Effective Communication
STAR-EMAIL is remarkably affordable - after co-op, the program is just $56/month. What other marketing tool allows you to reach out to all of your leads and prospects so inexpensively?

The key to an effective nurture marketing campain is ongoing, regular, and relevant communication and that's what STAR-EMAIL delivers. A year's worth of relevant messages reminding leads and prospects of your expertise.

How should we send our STAR-EMAIL marketing campaigns?
We recommend a company called Swiftpage who we use internally to generate our e-mail marketing campaigns. They can send WC3 compliant HTML, have very large e-mail batch sizes, and have the added benefits of tracking openings and “click-through's”, and other statistics. Swiftpage also has an application interface to Sage ACT!, SageCRM, Sage SalesLogix, an on-line version, and Microsoft Excel allowing you select e-mail contacts from within each application and send the e-mail messages from the Swiftpage e-mail servers. They also write back a link to the history tab in Sage ACT!, Sage CRM, and Sage SalesLogix.

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Don't See Quite What You Want?
Like the idea but need a custom set? Tango will develop email content tailored specifically to your firm's product or service. Let us know how we can help.

What's the next step?
Call us today to get started at (425) 673-5300 or click here to let us know how we can help you.

I love Tango Marketing - sent Tango's Star-Email to our old leads and received calls right away!

Bill Delgado
Keystone Software

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